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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ... that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... before Ocado's first pilots, has annual online sales of 2.8bn, dwarfing Ocado's 640m. The latter ... statement in March that the capacity problems have been resolved, and announced a sales increase of 10 ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

this summer. Stella Artois Cidre has recorded retail sales of 50m in its first year, according to AB InBev ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

game launched in multiple markets. The games will be promoted via video banners on the Xbox Live ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...