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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism.

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

and its budget pulled into the capital's promotional body, London & Partners. ... into London Partners as the official promotional organisation for London, to deliver these ambitions under a single banner and direction." London Partners is the promotional agency for the capital, created by combining the remits of promotional agencies VisitLondon, ThinkLondon and StudyLondon into one body last ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ... promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville. The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

" to launch a campaign promoting positive perceptions of young people" and suggested this could take place ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions ... advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

and Mr Kipling, will reduce calories in one third of its sales by the end of 2014 and at least 30% of new ... such as McDonald's, Burger King and KFC are conspicuously missing. Without an end to junk food marketing promotions ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult on whether to scrap multi-buy promotions. The measures have followed months of speculation and lobbying ... promotions such as buy one, get one free aka "Bogof" deals where consumers are encouraged to buy more ...