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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... -based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

would normally see.' Adam Williams, UK sales director at Spotify (right), says that the platform has ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

figure-hugging, nylon HeatGear compression shirt. Its sales reached almost $1.5bn last year, but only $89 ... at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . These tie-ups don't necessarily stack up in pure kit sales, but provide important credibility and market ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

Breakdown service RAC has appointed former News International sales director John Orriss to head ... Orriss has been appointed to replace former sales and marketing director David Tyers, who left ... became sales director at News International last summer after leaving Sky, where he held the director ... director of sales Tom Devine. Devine is responsible for both new customers and selling additional ...