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EDF adds brand character to Olympics reward-scheme push

-themed ad promoting its Thank Yous customer reward scheme. ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... subsidiary to a private-equity group were at an advanced stage. While the sale seems a logical move ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

BT London Live signs up Duran Duran and Stereophonics

By Matthew Chapman, 01 May 12, 11:06

on sale on Friday 4 May at 9am priced at 60.00 plus booking fee from www.btlondonlive.com. BT ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

, Vodafone now boasts the highest social-media net promoter score in UK telecoms. ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

team estimates that global sales of mobile phones will total 1.7 billion this year, dwarfing Gartner estimates of 368 million global sales of PCs. There are 4.1 billion active mobile phone users out of a ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

Ofgem found that EDF Energy had opened up phone and doorstep sales conversations by claiming ... by stepping forward and recognising there were weaknesses in its sales processes. "This is an important ... 're fully compliant." Ofgem is also in the process of investigating the sales practices of Scottish ...