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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

British Airways has promoted Hamish McVey from brand and design manager to head of brands ... McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... Airways brand, reporting to Comber. McVey has been promoted from his previous position of brand ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants the semi-private meeting space. We are actively promoting the Link@Sheraton, our social hub, which gives ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism.

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

By Loulla-Mae Eleftheriou-Smith, 08 May 12, 12:12

helped by increased sales of "differentiated and exclusive content", which includes the repositioning ... in strengthening the group's financial position, and our disposal plans, including an aircraft sale and leaseback ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ... season was launched last week, in the form of a three-week press campaign to promote its use of the new ...

Branson-shaped ice cubes take off on selected Virgin flights

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 12:03

The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

and its budget pulled into the capital's promotional body, London & Partners. ... into London Partners as the official promotional organisation for London, to deliver these ambitions under a single banner and direction." London Partners is the promotional agency for the capital, created by combining the remits of promotional agencies VisitLondon, ThinkLondon and StudyLondon into one body last ...