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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

's success comes at the expense of Brand B, without increasing total sales, the war brings no benefit ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

over the coming year. YES - EMMA HARRIS - CONSULTANT (AND FORMER SALES AND MARKETING DIRECTOR ... . An example is O2's Priority Moments hashtag, which was used with Promoted Trends to generate phenomenal ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

markets. NO - MEL CRUICKSHANK, CHIEF EXECUTIVE, LIDA Before we get paranoid about the sale ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 April 12, 12:00

, but this fails. Its twist on the old Sainsbury's strapline seemingly promises a store packed with promotions ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ... promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville. The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

" to launch a campaign promoting positive perceptions of young people" and suggested this could take place ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions ... advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...