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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

. There were some interesting comments about the challenges facing Newsworks: that it s promoting an industry ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion. ... The show, which will be presented as usual by former England footballer Ian Wright, will run from Friday 8 June to Sunday 1 July, but the commercial partnership starts this Monday (28 May). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

the competition and News International has hired promotional staff to sell the paper during the tournament being ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

By Jeremy King, 25 May 12, 11:08

strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media; Clare Rush, joint ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

) Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ... in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

Debenhams revamps comms team with senior hires

By Sara Luker, 25 May 12, 08:37

and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... , who was recently promoted from head of PR to director of PR. The revamp of the comms team comes ...