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Digital Choice: Guinness 'Hands'

By Matt Mills, Director, Unite Search Marketing, 21 March 07, 12:00

Guinness ads have much to live up to, and as someone with a long-standing admiration for the brand, I was intrigued by this latest offering. Thankfully, 'Hands' doesn't disappoint. The site, an intera...

Search marketing: Safety catch

22 June 05, 01:25

Search marketing can offer a vital link between consumer and brand, but a lack of regulation ... ' first stop when it comes to looking for a brand online, and spend on search marketing grew by 84 ... an integral element of the search marketing mix,' says Arjo Ghosh, managing director at search agency ... that shuts off many keywords from a buyer's potential market. 'Search engines don't necessarily want ...

SMEs embrace search marketing

By Jane Simms, 28 October 08, 04:33

of the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ... , the online identity expert set up in 2005 by Egg founders Mike Harris and Tom Ilube, used search marketing ... like Experian. Search marketing reduced our cost per acquisition,' says marketing manager Jayne Sankoh ...

Search marketing: The big squeeze

21 September 05, 12:00

As major brands embrace search marketing, will their smaller rivals be priced out of the nascent ... Hype surrounds search engine marketing. From relative obscurity, the medium has become one ... , or will they be driven out of the market, leaving the path clear for their dominant rivals with bigger budgets? Search ... page. Market forces control the price of search marketing, so as more brands vie for the most popular ...

Search marketing fails to deliver potential

By Sara Kimberley, 01 July 10, 03:38

Brands are failing to exploit search marketing fully, according to research carried out by the IAB. ... The IAB Search Marketing Barometer 2010 is based on a survey of 140 senior marketers from 91 ... the respondents (99%) believed search marketing, worth 2.15bn in the UK in 2009, could be linked more effectively ... the opportunity that search offers to support all marketing activity, and we hope that the search industry ...

Digital brief: Debenhams consolidates search marketing account

15 April 08, 12:00

Debenhams has consolidated its search marketing account into The Search Works following a pitch

Search marketing: Creative that makes consumers click

18 April 07, 12:00

Brands that invest in search must work harder to integrate it with their broader communications ... of search traffic, which Howe thinks other clients can learn from. He believes marketers and agencies should ... advertising when developing a paid-search keyword strategy. Are marketers missing a trick with search ... or product name into a search engine. Moreover, brand-related search is less expensive for marketers than ...

Yell launches search marketing services for small businesses

By Fiona Ramsay, 15 May 09, 02:45

LONDON - Yell has launched a product for small businesses called the Search Marketing Service ... -fareast-language:#0400; mso-bidi-language:#0400;} Yell's Search Marketing Service is aimed at SMEs, allowing them ... to a web page created and hosted by Yell. Yell's Search Marketing Service will be sold by Yell's 2,000-person strong sales force. The Search Marketing Service for Google AdWords is the second product launch ...

Toyota hires iCrossing to handle search marketing for IQ model

By Fiona Ramsay, 24 October 08, 10:20

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter ... Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility. Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying ...

Search for Marketing employer of the year begins

By Staff,, 14 May 03, 07:00

LONDON - This week, Marketing and Brand Republic begin the hunt for the Marketing Employer ... Marketers at all client companies and employees of all marketing services agencies are encouraged ... such as Virgin Mobile and the nine-strong marketing department at Guide Dogs for the Blind. The best client marketing employer came from the professional services sector, international law firm Linklaters ...