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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

presented by the European Commission this week, concerning what it sees as the search giant's anti ... of weeks" to come up with remedies to concerns from rivals over its dominance of the search market ... and more recently Expedia, who claimed it was abusing its search dominance. Joaqu n Almunia, vice ... of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

, told Marketing the revamped positioning is intended to promote the portal s proposition of moulding ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Google to inject more facts into search

By Sarah Shearman, 17 May 12, 09:40

Google is poised to roll out a change its search engine, to include factual information about ... Factual information about a search term will appear as a summary in a panel on the right hand side of a search page, which it claims will help users discover new information "quickly and easily ... generation of search, which taps into the collective intelligence of the web and understands the world a bit ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

Speaking to Marketing following news that the car manufacturer was "reassessing" its $10m Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up to Facebook and ourselves to work this out." "But it is short-sighted to say you will pull spend because we ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Marketing first revealed in February that BT was to sponsor a series of live music and sports ... Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower today, David James, marketing director of BT consumer, said that with so much activity around ...