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Sir Keith Mills signs Jaguar as first sailing team sponsor

By Alex Brownsell, 28 July 10, 12:00

Luxury car band Jaguar has been unveiled as the first sponsor of Sir Keith Mill's Team Origin ... the Isle of Wight between the US America Cup-winning team and the British team set up by Mills, the founder ... , Mills said Jaguar was the "perfect fit" for Team Origin. He said: "Jaguar is an iconic British brand ... partnership with The Carbon Trust." Mills said he hopes to attract "three to four" further partners ...

Air Miles founder Sir Keith Mills attacks Coutts with national ad campaign

By Alex Brownsell, 01 July 09, 09:30

LONDON - Sir Keith Mills, the founder of the Air Miles and Nectar loyalty programmes, is launching ... The multi-millionaire claims he stands to lose around 30m after Royal Bank of Scotland-owned Coutts recommended he purchase 65m of AIG Life's Premier Bonds, backed by its Enhanced Fund. Mills ... ,' said Mills. I hope the ads will ensure that new Coutts CEO Michael Morley is fully aware ...

Mills eyes green tie-ups for America's Cup team

By Ed Kemp, 28 March 07, 12:00

Sir Keith Mills, founder of America's Cup team Origin, is hoping to attract sponsors by positioning ... Origin will make its debut at the 33rd America's Cup, which will take place either in 2009 or 2011, depending on whether the event switches from its four-year to a two-year cycle. Mills believes the team ... sports sponsorship is a growing market. London 2012, of which Mills is the deputy chairman, is promoting ...

America's Cup team TEAMORIGIN agrees partnership with Carbon Trust

By Ed Kemp, 17 September 09, 08:30

LONDON - TEAMORIGIN, the British entrant into the America's cup founded by Sir Keith Mills in 2007 ... deals. Mills said that he had already held informal discussions with a number of multi ... will be hosted in 2011 at the earliest. Mills added that he hoped the partnership with encourage other teams ...

Louis Vuitton in Cup quit threat

By Ed Kemp, 04 July 07, 12:00

to New Zealand. Alinghi's title defence is also being supported by Sir Keith Mills, whose Team Origin ...

Louis Vuitton in Cup quit threat

By Ed Kemp, 03 July 07, 08:50

to New Zealand. Alinghi s title defence is also being supported by Sir Keith Mills, whose Team Origin ...

Louis Vuitton ends 24-year tie with America's Cup

18 July 07, 12:00

from the traditional four-year cycle. Alinghi's triumph is good news for LOCOG's Sir Keith Mills, who ... remain in Europe because it would make it easier to attract team sponsors. Mills is hoping to unveil ...

Keith Chesson

By LISA CAMPBELL, 22 January 97, 12:00

Marketing would like to point out that Keith Chesson, the new head of corporate fundraising ... Marketing would like to point out that Keith Chesson, the new head of corporate fundraising at the British Heart Foundation, was previously marketing director and general manager international development at Sun Valley Foods, and has not previously worked for the Foundation. ...

Unilever's Keith Weed on sustainability

By Gemma Charles, 24 November 10, 12:00

Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma ... of all the major global companies. Marketing spoke exclusively to Keith Weed, its chief marketing ...

FA plans England's bid to host 2018 World Cup

By Ed Kemp, 07 October 08, 12:00

The FA is now recruiting a high-calibre team to match that assembled for the London 2012 Olympic bid, which included Sir Keith Mills and Lord Sebastian Coe. The FA has already assigned headhunters to find a chief executive officer, chief operating officer, head of marketing and commercial ...