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Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

, who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

www.marketingdesignawards.com or contact Keith Bawden on 020 8267 4014. If you are interested ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... Swanborough, General Mills HR director (see box). Due diligence Traditionally, HR professionals would ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Brand Health Check: Aquascutum

By Kim Benjamin, 03 May 12, 08:30

Aquascutum has had little trouble proving its worth on the fashion front. Its clothes have been worn by Sir Winston Churchill, Cary Grant and the Queen, while its trenchcoats are well-known around the world. It has been a different story financially in recent times, however. After racking up losses ...