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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

Brasher, who was previously commercial and marketing director, was promoted to his current role in March last year in the post-Sir Terry Leahy reshuffle led by Clarke. His time at the top has coincided with a difficult period for the UK s biggest supermarket, capped by a 1.3% drop for Christmas ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

Group Matthew Mills, chief executive and founder, Showmei Philip Smith, head of content ... complex business, that may not be typically digitally developed. Matthew Mills Ultimately, it s about ... marketing techniques often get overlooked. Joe Clift (left) and Matthew Mills ponder the attribution ...

Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley

By Sarah Shearman, 23 February 12, 04:10

a reason to talk back or great content." Daisley was taking part in a panel, hosted by Sir Trevor ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Marketing video report: Virgin Media's Nigel Gilbert on its recent live ad

08 September 11, 09:00

Gilbert reveals what it was like to work with comedian Keith Lemon during the shoot of the ad and how the brand ensured everything ran smoothly on the day of filming and broadcasting. To read the full interview pick up this week s issue of Marketing or read the full profile feature online . ...

BlackBerry signs up as exclusive sponsor of Sky Atlantic

By Maisie McCabe, 18 January 11, 08:30

Under the terms of the agreement, no other brand will be able to sponsor content on the channel. Panasonic currently sponsors Sky Movies Premiere in a similar deal. Sky Atlantic will show major US drama series such as Mad Men and Boardwalk Empire, as well as original UK content including Sir David ...