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P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

too. Sir Chris Hoy, Jessica Ennis, Paula Radcliffe, Mark Cavendish and many more will be the faces ...

Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley

By Sarah Shearman, 23 February 12, 04:10

a reason to talk back or great content." Daisley was taking part in a panel, hosted by Sir Trevor ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

developed by M C Saatchi and The Mill on a pro-bono basis. ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

will be the critical next part.' BRAND COMMENT 'We want to connect consumers' - Keith Nurcombe (right ...

Jordan promotes Snickers in Twitter prank

By Loulla-Mae Eleftheriou-Smith, 23 January 12, 10:13

holding a Snickers bar. Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

trends likely to influence their strategies ( see Keith Weed at CES, below ). Underlying all ... that the consumer brings to the store. IN THE SPOTLIGHT: Unilever's global marketing chief, Keith Weed ... with our brands.' Watch JWT's Keith Weed video interview here ...

Sir Stuart Rose: I'm going mobile

By Andrew McCormick, 23 December 11, 08:00

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile. ... It may seem odd that having been lauded for years as one of Britain's most successful businessmen, Sir Stuart Rose still describes himself as a shopkeeper. As non-executive chairman of Mobile Money ... . That was Steve Jobs' greatest genius anticipating what people want before they knew they wanted it. Sir ...

Masterclass: Branded content

By Trevor Clawson, 23 December 11, 08:00

by click-through rates and ROI? Keith Grainger, Redwood Redwood chief executive Keith Grainger has ... . The trick is to ensure that both parties get something out of it. The panel Keith Grainger is CEO ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Stelios in car share venture

By John Reynolds, 12 December 11, 09:32

EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman ... feel secure their cars are in safe hands. Sir Stelios currently runs a car brokerage service, which ... the venture capital firm PROfounders Capital. Sir Stelios said: "Rather than having to buy the cars ...