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Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

in late January, former Tesco chief executive Sir Terry Leahy said that one of Clubcard's biggest effects ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

because, as former Tesco chief executive Sir Terry Leahy recently explained ('You have to break ...

Sports marketing: It's all in the name

By Christian Sylt, 16 June 10, 08:00

to be an option. Its manager, Sir Alex Ferguson, believes rival Chelsea's plans are driven purely by money. 'It ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

, ComparetheMarket.com, easyJet The Direct Marketing Group Founded 1996. Chairman Sir David Jones, CEO Martin ...

Tesco mounts teaser campaign for Tesco Clubcard 2 launch

By Joe Thomas, 13 August 09, 08:45

directly by Tesco chief executive Sir Terry Leahy. The outdoor teaser campaign, stating Tesco Clubcard 2 ...

Air Miles founder Sir Keith Mills attacks Coutts with national ad campaign

By Alex Brownsell, 01 July 09, 09:30

LONDON - Sir Keith Mills, the founder of the Air Miles and Nectar loyalty programmes, is launching ... The multi-millionaire claims he stands to lose around 30m after Royal Bank of Scotland-owned Coutts recommended he purchase 65m of AIG Life's Premier Bonds, backed by its Enhanced Fund. Mills ... ,' said Mills. I hope the ads will ensure that new Coutts CEO Michael Morley is fully aware ...

Swinton appoints JaywingDMG to customer data task

By Staff, 18 June 09, 09:35

's future marketing activities. Swinton Customer Information Manager Andy Mills said, By introducing a ...

Tesco in £100m Clubcard relaunch

By Jeremy Lee, 22 April 09, 09:06

Sir Terry Leahy, Tesco's chief executive, announced the relaunch as the retailer battles resurgent rivals Asda, Sainsbury's and Morrisons - the latter has taken customers from Tesco for the first time in 18 months. Critics have accused Tesco of being distracted by the challenge from discount chains Aldi ...