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Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ... and #takethestage hashtag, where Keith Lemon will feature in additional Team GB-themed content. Nick Craggs ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

that customers can save both when they are trying to, and when they are not. Keith Moor, UK marketing ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

developed by M C Saatchi and The Mill on a pro-bono basis. ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Sony shifts Christmas adspend to radio and online

By Matthew Chapman, 18 October 11, 08:30

The brand is to focus its seasonal campaign on a radio ad voiced by Sherlock actor Benedict Cumberbatch, giving details of a 150 cash-back offer on Sony s Smart TVs. Last year, the company s high-profile Christmas Carol TV campaign, starring actor Sir Derek Jacobi, offered customers a refund equivalent ...

Marketing video report: Virgin Media's Nigel Gilbert on its recent live ad

08 September 11, 09:00

Gilbert reveals what it was like to work with comedian Keith Lemon during the shoot of the ad and how the brand ensured everything ran smoothly on the day of filming and broadcasting. To read the full interview pick up this week s issue of Marketing or read the full profile feature online . ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

the same Croisette paving stones as Jim Farley , his counterpart at Ford , and Keith Weed , the chief ...

First Choice battles low-cost rivals in summer campaign

By Loulla-Mae Eleftheriou-Smith, 01 July 11, 04:52

The campaign directly compares First Choice s holiday offers with low-cost airline easyJet s holiday packages. It claims that easyJet uses "run of the mill hotels", creates a "boarding-time scrum" and that there is "no-one on hand if you need it". The campaign, called "Big on frills, low on price", launches today ...