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Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution

Sir Stuart Rose: I'm going mobile

By Andrew McCormick, 23 December 11, 08:00

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile. ... It may seem odd that having been lauded for years as one of Britain's most successful businessmen, Sir Stuart Rose still describes himself as a shopkeeper. As non-executive chairman of Mobile Money ... . That was Steve Jobs' greatest genius anticipating what people want before they knew they wanted it. Sir ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, despite having an economy of a similar size. With Unilever chief marketing officer Keith Weed ... might make us.' KEITH WEED 'FOCUS ON FORESIGHT, NOT INSIGHT' Unilever chief marketing officer Keith Weed unveiled five key points that marketers must grasp to succeed in challenging times ...

An audience with Sir Terry Leahy: 'This is the best of times' for marketers

By Rachel Barnes, 20 October 11, 10:30

Sir Terry Leahy says marketers must 'break the straitjacket' in order for their brands to come out ... Sir Terry Leahy never admits his mistakes. The former Tesco chief executive, who was named by The Guardian as the most influential non-politician in Britain in 2007, claims to have had more failures than ... ' SUPERMARKET CHIEFS TALK TO MARKETING In the same week that Sir Terry Leahy addressed marketers, more ...

Sir Stelios to launch easyJet-rival Fastjet airline

By Loulla-Mae Eleftheriou-Smith, 26 September 11, 04:09

EasyJet founder Sir Stelios Haji-Ioannou has announced plans to launch a new airline called Fastjet. ... Sir Stelios notified easyJet of his new venture today (26 September), stating that he intended ... the text: "Fastjet.com by Stelios. Coming soon! Sir Stelios alleges that easyJet has breached the terms ... agreements with Sir Stelios and easyGroup IP Licensing Ltd. "To the extent that any activity of Fastjet ...

Brand manager of the week: Heather Mills, Marketing executive, LOCOG

22 March 11, 10:00

- Describe yourself in three words: Competitive, professional, conscientious.

Unilever chief Keith Weed: 'Measuring social media is a big issue for us'

By Atifa Silk, 03 February 11, 11:00

Keith Weed, the man in charge of the world's second-biggest adspend as chief marketing officer ... When Keith Weed became the first marketer appointed to the Unilever board last March, it was a coup for marketers across the world, as they fight for greater recognition within their organisations. Ten months into the job, Weed, who is responsible for all marketing, communications and sustainability ...

Shop owners demand investigation into Tesco's acquisition of Mills Group

By Ed Owen, 17 December 10, 09:15

Mills Group stores, through its One Stop subsidiary, to be referred to the Office of Fair Trading.

Unilever's Keith Weed on sustainability

By Gemma Charles, 24 November 10, 12:00

Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma ... of all the major global companies. Marketing spoke exclusively to Keith Weed, its chief marketing ...