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Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

If there is one brand that can be relied on to strike up a fanfare, it is Virgin. Yet the roll-out of Virgin Money as a high-street chain posed a question: are consumers really willing to cheer and holler in welcome of a new bank? Of course, Virgin founder Sir Richard Branson could not resist a PR-heavy launch ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

trends likely to influence their strategies ( see Keith Weed at CES, below ). Underlying all ... that the consumer brings to the store. IN THE SPOTLIGHT: Unilever's global marketing chief, Keith Weed ... with our brands.' Watch JWT's Keith Weed video interview here ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.

M&S Christmas sales boosted by food and discounting

By Matthew Chapman, 10 January 12, 09:30

, including its Conran Exclusive Design tie-up with designer Sir Terence Conran. The Conran Exclusive ...

Morrisons reports Christmas sales boost

By Matthew Chapman, 09 January 12, 10:40

marketplace offering, featuring Sir Bruce Forsyth and former cricketer Andrew "Freddie" Flintoff. The brand ...

Special Report: Social media - battle of the brands

By Kim Benjamin, 26 December 11, 08:01

in the functional side of customer service, the masterbrand sites lack the spark that Virgin (and Sir Richard ...

Sir Stuart Rose: I'm going mobile

By Andrew McCormick, 23 December 11, 08:00

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile. ... It may seem odd that having been lauded for years as one of Britain's most successful businessmen, Sir Stuart Rose still describes himself as a shopkeeper. As non-executive chairman of Mobile Money ... . That was Steve Jobs' greatest genius anticipating what people want before they knew they wanted it. Sir ...