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P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

too. Sir Chris Hoy, Jessica Ennis, Paula Radcliffe, Mark Cavendish and many more will be the faces ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, despite having an economy of a similar size. With Unilever chief marketing officer Keith Weed ... might make us.' KEITH WEED 'FOCUS ON FORESIGHT, NOT INSIGHT' Unilever chief marketing officer Keith Weed unveiled five key points that marketers must grasp to succeed in challenging times ...

P&G picks Olympic athletes for brand ambassadors

By Loulla-Mae Eleftheriou-Smith, 30 November 11, 09:20

The ambassadors, who include Paula Radcliffe, Jessica Ennis, Ben Rushgrove and Sir Chris Hoy, will front marketing campaigns and feature in a variety of sponsorship activity in the run up to the Games ... Shoulders Jessica Ennis, athletics, Olay Sir Chris Hoy, track cycling, Gillette Jeanette Kwakye ...

CSR departments are redundant, says Unilever's Weed

By Matthew Chapman, 29 November 11, 01:02

than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.

Unilever outlines 'more magic, less logic' fresh marketing philosophy

By Loulla-Mae Eleftheriou-Smith, 25 October 11, 08:30

The FMCG brand-owner wants to shake up its numbers-led marketing strategy to reward marketers who are prepared to take risks and back creative ideas. At a recent global briefing, principally featuring Unilever s brand teams worldwide, along with roster agencies, senior marketers Keith Weed and Marc Mathieu ...