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Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

that customers can save both when they are trying to, and when they are not. Keith Moor, UK marketing ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, The Unilever Foundation. - Rolling Stones frontman Sir Mick Jagger pulled out of a scheduled appearance in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

If there is one brand that can be relied on to strike up a fanfare, it is Virgin. Yet the roll-out of Virgin Money as a high-street chain posed a question: are consumers really willing to cheer and holler in welcome of a new bank? Of course, Virgin founder Sir Richard Branson could not resist a PR-heavy launch ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies. ... . Sir Richard Branson is a banker now, through Virgin Money's acquisition of Northern Rock, though ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed. Mackenzie said: 'Over the next ...