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Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

, who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... Swanborough, General Mills HR director (see box). Due diligence Traditionally, HR professionals would ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

too. Sir Chris Hoy, Jessica Ennis, Paula Radcliffe, Mark Cavendish and many more will be the faces ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, The Unilever Foundation. - Rolling Stones frontman Sir Mick Jagger pulled out of a scheduled appearance in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

trends likely to influence their strategies ( see Keith Weed at CES, below ). Underlying all ... that the consumer brings to the store. IN THE SPOTLIGHT: Unilever's global marketing chief, Keith Weed ... with our brands.' Watch JWT's Keith Weed video interview here ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, despite having an economy of a similar size. With Unilever chief marketing officer Keith Weed ... might make us.' KEITH WEED 'FOCUS ON FORESIGHT, NOT INSIGHT' Unilever chief marketing officer Keith Weed unveiled five key points that marketers must grasp to succeed in challenging times ...

Brand manager of the week: Catherine Meardon, European brand manager, Midori

06 December 11, 12:00

on a Midori Sour. - If you weren't you, who would you be? Sir Richard Branson. I admire the way ...

Unilever is on a quest for magic - and failure is an option

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:00

Marc Mathieu could well be marketing's magic man. Last month, as senior vice-president of marketing at Unilever, he and chief marketing officer Keith Weed briefed the company's marketing teams ... to then be simply left on the cutting-room floor due to a 'let's play it safe' attitude. I applaud Marc and Keith ...