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Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ... and #takethestage hashtag, where Keith Lemon will feature in additional Team GB-themed content. Nick Craggs ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

will be the critical next part.' BRAND COMMENT 'We want to connect consumers' - Keith Nurcombe (right ...

Neuromarketing: separating fact from fiction

By Andrew McCormick, 04 November 11, 11:00

. EXPERT COMMENT - Which techniques are best for measuring emotional response? Keith Glasspoole, Deputy ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

sporting venues seem to be unaffected by the downturn in client spend. Corporate hospitality provider Keith ... Sir Peter Blake from the brand's chocolate bars, it dominated the venue's gallery space. 'The ...

Private Equity: Asset strippers or brand builders?

By David Benady, 14 September 11, 12:00

Dubilier Rice has hired luminaries such as former Tesco chief Sir Terry Leahy, former Procter Gamble ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

the same Croisette paving stones as Jim Farley , his counterpart at Ford , and Keith Weed , the chief ...

Sports Direct dives into upmarket fashion

By Loulla-Mae Eleftheriou-Smith, 06 July 11, 09:41

Sports Direct has acquired an 80% shareholding in West Coast Capital (USC) and Cruise Clothing (Cruise), in a 7m deal. The move comes as Sports Direct bids to expand its offering and take market share from rival, JD Sports. Sports Direct is teaming up with Sir Tom Hunter, the Scottish ...

A familiar new strategy

17 November 10, 12:00

When Marks Spencer unveiled its 'Your M S' slogan in 2004, the strategy not only fended off a takeover bid from retail magnate Sir Philip Green, but also put the high-street brand on the road to recovery. Executive director of marketing Steven Sharp said at the time that the marketing rethink ...

M&S confirms Robert Swannell as Sir Stuart Rose's successor

By Ben Bold, 23 August 10, 04:45

Marks & Spencer has confirmed that former Citibank vice-chairman Robert Swannell will succeed Sir ... helped defend M S from a hostile bid mounted by Bhs owner Sir Philip Green, and also advised Roman ...