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Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

, who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London

Sector Insight: Cereal, energy and snack bars

By Jane Bainbridge, 18 April 12, 12:00

, Coca Cola Schweppes and HP Bulmer. Ed Culf, marketing director, General Mills UK and Ireland Culf joined General Mills in 1996 as brand manager for H agen-Dazs ice cream. He worked across other ...

Jordan promotes Snickers in Twitter prank

By Loulla-Mae Eleftheriou-Smith, 23 January 12, 10:13

holding a Snickers bar. Boxer Amir Khan (@AmirKingKhan) and cricketer Sir Ian Botham (@BeefyBotham ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Marketing's Top 10 Quotes of the Year

By Rachel Barnes, 19 December 11, 12:00

obvious also comes with a blindingly expensive price tag.' SIR TERRY LEAHY - Former chief executive ... technology we use to "poke" each other.' SIR RICHARD BRANSON - Founder, Virgin Group (speaking before ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, despite having an economy of a similar size. With Unilever chief marketing officer Keith Weed ... might make us.' KEITH WEED 'FOCUS ON FORESIGHT, NOT INSIGHT' Unilever chief marketing officer Keith Weed unveiled five key points that marketers must grasp to succeed in challenging times ...

Brands pledge to avoid promoting unhealthy products to kids online

By Matthew Chapman, 28 November 11, 09:56

group include Burger King, Danone, Ferrero, General Mills, Kraft Food, Kellogg's, Nestl , PepsiCo ...

Unilever outlines 'more magic, less logic' fresh marketing philosophy

By Loulla-Mae Eleftheriou-Smith, 25 October 11, 08:30

The FMCG brand-owner wants to shake up its numbers-led marketing strategy to reward marketers who are prepared to take risks and back creative ideas. At a recent global briefing, principally featuring Unilever s brand teams worldwide, along with roster agencies, senior marketers Keith Weed and Marc Mathieu ...