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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

, The Unilever Foundation. - Rolling Stones frontman Sir Mick Jagger pulled out of a scheduled appearance in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

Breast Cancer Care trials 'hard-hitting' ad approach

By Matthew Chapman, 31 January 12, 08:30

developed by M C Saatchi and The Mill on a pro-bono basis. ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed. Mackenzie said: 'Over the next ...

Brands pledge to avoid promoting unhealthy products to kids online

By Matthew Chapman, 28 November 11, 09:56

group include Burger King, Danone, Ferrero, General Mills, Kraft Food, Kellogg's, Nestl , PepsiCo ...

Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship

By Loulla-Mae Eleftheriou-Smith, 08 September 11, 04:00

." Sir Richard Branson said: "While the centre will be a resource, the true spirit will come from ...

Samsung signs as headline sponsor of Cancer Research swim

By Loulla-Mae Eleftheriou-Smith, 26 August 11, 11:20

The "Samsung Galaxy S II Swim" will feature a team of high-profile celebrity swimmers, including Ronan Keating and Sir Richard Branson, crossing the 56 miles between Holyhead in Wales and Dublin in the Irish Republic, on 31 September. The charity aims to raise 1m and Samsung will donate 3 ...