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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ... and #takethestage hashtag, where Keith Lemon will feature in additional Team GB-themed content. Nick Craggs ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

Group Matthew Mills, chief executive and founder, Showmei Philip Smith, head of content ... complex business, that may not be typically digitally developed. Matthew Mills Ultimately, it s about ... marketing techniques often get overlooked. Joe Clift (left) and Matthew Mills ponder the attribution ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief

John Lewis embarks on first music festival sponsorship

By Matthew Chapman, 29 February 12, 10:15

John Lewis is bolstering its ties to music, which culminated in the release of a charity album last Christmas that featured music from its campaigns by artists including Ellie Goulding, Slow Moving Mille and The Feeling. Kew The Music will take place between Tuesday 3 and Sunday 8 July at Kew ...