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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... Swanborough, General Mills HR director (see box). Due diligence Traditionally, HR professionals would ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Apple invitation sparks speculation of iPad 3 reveal on 7 March

By Ed Owen, 29 February 12, 12:00

the new features might be, and asks readers to speculate. The Apple rumour mill site 9to5Mac claims ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

will be the critical next part.' BRAND COMMENT 'We want to connect consumers' - Keith Nurcombe (right ...

BlackBerry co-chief executives step down

By Matthew Chapman, 23 January 12, 09:05

Research in Motion (Rim) said it is also in the process of recruiting a chief marketing officer to focus on a "customer and market-based product approach, and flawless execution". Previous chief marketing officer Keith Pardy said he was leaving the company for "personal reasons" in March just weeks ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

trends likely to influence their strategies ( see Keith Weed at CES, below ). Underlying all ... that the consumer brings to the store. IN THE SPOTLIGHT: Unilever's global marketing chief, Keith Weed ... with our brands.' Watch JWT's Keith Weed video interview here ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Samsung partners Fetch TV for video-on-demand content

By Matthew Chapman, 05 December 11, 11:25

The Fetch TV app will be available from early next year and will host blockbuster films, TV series, documentaries, music concerts, sports programming and children s shows. Titles include 'Pirates of the Caribbean', 'Hitchhikers Guide to the Galaxy', 'Face/Off', 'Inspector Morse' and 'Keith Floyd on Africa ...

Sony shifts Christmas adspend to radio and online

By Matthew Chapman, 18 October 11, 08:30

The brand is to focus its seasonal campaign on a radio ad voiced by Sherlock actor Benedict Cumberbatch, giving details of a 150 cash-back offer on Sony s Smart TVs. Last year, the company s high-profile Christmas Carol TV campaign, starring actor Sir Derek Jacobi, offered customers a refund equivalent ...