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Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

is the real challenge," says Keith Welling, broadcast account director and head of implementation at Universal ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...

Keith Weed certainly knows how to make an entrance. The first major piece of activity signed off by Unilever's new chief marketing and communications officer is the company's most ambitious attempt at crowdsourcing to date. The activity centres on a global initiative, unveiled last week, to source consumer ...

Mark Kleinman on Marketing and the City: In the balance

By Mark Kleinman, 13 April 10, 11:00

Insurance and is finally winning firm support from business heavyweights. Allies such as Sir Stuart Rose ... to George at the age of 13. As the eldest son of Sir Peter Osborne, co-founder of fabric and wallpaper ...

A parting of the ways

By Joe Thomas, 30 March 10, 12:01

Three months have passed since Marks Spencer executive chairman Sir Stuart Rose admitted that his company had been trumped by Waitrose. At the announcement of M S' 2009 final-quarter results, he conceded its rival had, as he put it, 'bested' it in food sales. Now, as Rose prepares to step down to a ...