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Proving social media's ROI

By Sarah Shearman, 19 January 11, 12:00

social-media strategy, because ROI has been difficult to prove thus far. The central claim ... social media such as Twitter and LinkedIn to communicate with customers. It also enables the sharing ... , for many, made an ROI case for social media. The sports-car brand is ahead of the curve when it comes ...

The politics of social media

By Fiona Ramsay, 25 August 09, 08:30

; mso-bidi-language:#0400;} While many brands still appear wary of social media, politicians ... demonstrated how effectively social media sites can be used by the politically active to spread their message ... on Twitter, McCarthy is responsible for improving the party's use of social media sites ahead of the next ...

Social media helps drive purchases

By Katherine Levy, 28 June 10, 12:03

Customers accessing an online store via a social media site are 10 times more likely to buy ... to an online store make a purchase, a significantly higher 71% of visitors initiated via social media ... % of online marketers polled believed that social media was the most effective communication channel. Speaking at the Cannes Ad Festival last week, WPP chief executive Sir Martin Sorrell likened social media ...

Pringles lampoons social media addicts

By Andrew McCormick, 05 May 10, 08:41

fun at social media fanatics.

Eurostar launches social media campaign

By Loulla-Mae Eleftheriou-Smith, 28 January 11, 03:53

Eurostar, the high-speed rail service, has launched a social media campaign called "What's your ... will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ... The campaign, created by Rapp and We Are Social, launches today (28 January) and will run for 12 weeks across Facebook, Twitter and YouTube. The campaign encourages people to upload videos ...

Major brands sceptical of social media

By Sara Kimberley, 02 February 10, 09:59

social media as a core element of their marketing strategy, according to a study by the Internet ... Just 22% of those surveyed said that social media forms a major part of their promotional ... 's plans. A third of respondents believe that some responsibility for social media lies with the PR ... with social-media strategies. While some companies, including Vodafone and O2, have been fervent proponents ...

Five routes to social media success

By Andrew McCormick, 28 December 11, 08:03

Andrew McCormick on how to get the best from five social networks. ... ideas, makes the most of the media at its disposal. Revolution asked current and former executives of the leading social media owners - Facebook, Twitter, LinkedIn and YouTube - to nominate the best campaigns ... 's not surprising that Forever 21's marketing director, Linda Chang, hails social media as the brand's most ...

Social Media: The value of a Like

By Adam Woods, 27 December 11, 08:11

evidently a portent of the search for numerical meaning in social media. And the same difficulty pertains ... social media is, 'how do I measure the ROI?'," says Tom Ollerton, associate director at Skive and member of the IAB Social Media Council. "But every measurement has to be bespoke. There isn't a how ...

Social Media: Top Ten Predictions for 2010

06 January 10, 11:57

SPONSORED FEATURE - Social Media: Top Ten Predictions for 2010 ... owners will try paywall - and they will fail. 3) Social media gets a seat at marketing's top table ... and where to interact with consumers via social media, and have reaped $ms in additional revenue in 2009 ... piqued by the trailblazers, brands will need to promote social media channels to marketing's top table ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

A look at the performance of Audi in social media over the past four months ... . The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...