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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... media spend required, understood to be in the region of 25,000. Sky was the first brand to roll out ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

From the growth of social media to integrated campaigns, the up-and-coming young talent

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

academies. FACEBOOK In spite of concerns over its privacy policy, the social network recently passed ... The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory ... consumers view the product in a new light and redefined the concept of social branding in the process ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

in 2009, "Why Let Good Times Go Bad?" delivered media value of more than 23m. 70% of young adults and 61 ...

Daily Star gets ruthless

By John Reynolds, 16 June 10, 12:00

advertising rates - a tactic that it has already been employing. Dennis Perks, trading manager at media agency Total Media, says: 'Northern Shell (the Daily Star's owner) has invested heavily in the title ... if Desmond, whose media empire also includes the Express titles and OK!, confirms plans to plough 1bn ...