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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

she stays in safe hands . The ad is already picking up a lot of social-media shares ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ... will be eclipsed by social. Virgin Media has the most successful connected TV there is...so it s not so much a ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

little room to be part of a dialogue in young people’s social channels. The dramatic music and narration ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

on Facebook helped BA drive a different audience that it needed through social media. "And it allowed us ... Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ...

Google to inject more facts into search

By Sarah Shearman, 17 May 12, 09:40

engine Bing, to include results from users' Facebook, Twitter and LinkedIn data. Bing's new social ... in search rankings at the expense of other social networks. ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

in 2009 with the One Media Manager platform, an automated program for social media advertising. Mansell said that while it is important to invest in good content on Facebook, paid media helps promote ... Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

, pop-up bars and live music. News International is BT's print media partner and will be promoting ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...