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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... , such as hockey. One solution is to take data from grass-roots sources, such as social media, and integrate ... ' data - such as the random chat of social media - as the next great challenge for brands and retailers ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with brands investing more in social-media and video display marketing. Social media display itself was up ... advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ... "} Digital media mix {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2 ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

that capturing the data in something people already love is the best way to create an effective social object. ... via social music platform SoundCloud; it takes that bit of music, and turns it into a soundwave with which to adorn your phone. It creates a social object, something to talk to people at work about, or in the pub, or on your social network of choice. The idea relies on finding the data within something ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ... , promotional campaigns have much to gain from this shift. Social media should be a friend to share with ... social media enhances our ability to run 'brand engaging' competitions and events, provided the mechanics ...

Royal British Legion to revamp communications programme

By Matthew Chapman, 02 March 12, 12:45

The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser ... . Additional content will also be produced in digital form and will be featured in a range of media aimed at a ...

Historic Twitter data opens to brands

By Ed Owen, 29 February 12, 11:31

A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social ... Twitter data for social media monitoring services, and has business intelligence and CRM applications ... news or current affairs. Tweets are mined for sentiment, topics, web-links, location and social media influence, and then analysed to generate meaningful insights. Rob Bailey, DataSift chief ...