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BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

, pop-up bars and live music. News International is BT's print media partner and will be promoting ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

of Twitter, brands have seen the value of being on it to engage with customers. Paid-for media really allows ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

Wang, the social-media platform's UK boss. ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

affirmed "we have no intention of pulling out of the consumer market". Probert claimed media reports ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

London until 21 June. The marketing effort will have a heavy presence on London Underground. Media buying ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Man City's title win 'can double sponsorship earnings'

By John Reynolds, 14 May 12, 11:27

Manchester City yesterday secured its first title win in 44 years, after a nail-biting end to the season. Twitter was ablaze with activity during the game and QPR s Joey Barton - who was sent off during the match - was for a time the top trending topic on the social network on Sunday. Sponsorship experts ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

catalyst for organisational change. How will the social economy change business? Olander: When you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...