Search Results for: Social Media

Search headlines only Include Brand Republic articles

Results 1 - 10 of 48 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

Q: I am reviewing my customer insight division, which, under our previous MD, doubled in size in three years. What does an insight department look like in the social era? And I note that 'foresight ... and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

catalyst for organisational change. How will the social economy change business? Olander: When you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Gottlieb OMD, Virgin Media Network launch (October 2011) Shopvolution Limited, revolutionary social ... , life's a pitch Best use of social media Poke London, the feed Rabbit, talk ... TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 January 12, 12:00

- Describe yourself in three words. Cheese fanatic cyclist. - What would you be if you weren't a brand manager? Ballroom dancing instructor. - What advice would you give someone starting their...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

, says that while there is a lot of noise about recruitment on social media, good recruitment ultimately ... of clients are looking for social media, planning and data skills, but they are still looking for core ...