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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

everything it had at the final showdown: the best creative talent, the most original media planning ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

A look at the performance of Virgin Money in social media over the past four months ... on 16 March, conversation about it on Facebook is limited. Customer satisfaction in social is high, showing the benefit of a dedicated social-service team. Although it is a recent entrant to the banking sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The avenues for instant feedback afforded by social networks often result in a stream of negative ... The proliferation of social media has offered marketers an unprecedented opportunity to become ... reaction on social media has been positive. It says that it welcomes conversations about the brand ... % of comments on social-media sites were negative, but there is a danger you might overreact based on that,' he ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

. The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

says. As the world s largest social network, with more than 900 million users, the ability ... brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ... to better engage with their customers through developing their social graph. In the UK, Everson ...

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

the changing economic position, attitude of customers, media and competitor sets and to think constructively ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...