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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ... audience, and making sure there is a mutual understanding. With digital media offering opportunities ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

of the danger of 'embellishing' credentials as social media transforms recruitment ... as part of the standard due diligence process. Social media has transformed this approach, however ... @DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ... . Applicants' personalities There is still much debate about the ethics of recruiters using personal social ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

in social media. Rites of passage Most marketers, of course, have done such things, perhaps as part ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... - and at a lower cost. Social media is going to be a much more effective tool for brand adoption over time ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

a social-media programme when I worked at McCain Foods. If you were a brand what would you ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

benefit of RTB. Among advertisers, 42% pointed to reduced media 'wastage', better targeting and lower cost per acquisition. Source: Econsultancy *Source: IDC Hitherto, media buying has been a ... the process of planning and buying media by automating large parts of it, including the creative element ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...