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Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ... with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social media strategy, which is handled by WCRS, has been built around community management and campaign ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social-media ... , personal care, telecoms, social media and charitable sectors. 'We know that many brands ... . From iPads to social platforms, their world is one fluid digital space. While the challenge ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

handsets. Starbucks has a dedicated social-media team in-house, whose job it is to have meaningful ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been ... stage. Perhaps such activity is in the works. But in its absence, media grumbling about Olympics ...