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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

to social media, retailer power and globalisation. The brand managers that populate her team today need ... expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ... , traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

Locog has come out fighting in support of its commercial partners, following a series of media ... with such allegations. However, given the recent media criticism, the organising body has issued a statement ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

coercion, to achieve socially desirable change. Confronted with the reality of our urban streets on a ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

A look at the performance of Change4Life in social media over the past four months ... -managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a benchmark ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less. It created a significant spike in social conversation on 5 February. March : Several users complained ...

Is it risky for brands to get involved in politics? The Marketing Society Forum

29 March 12, 08:00

NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social ... . MAYBE - STEPHEN MAHER, CHIEF EXECUTIVE AND FOUNDER, MBA Any brand that dabbles in politics or social ... about its values and its approach to social/environmental activism. In fact, it is a brand that drives ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

to change it." Social media and Blackberry Messenger, the secure messaging service was blamed for helping ... that shutting down of social networks, an idea mooted in the aftermath of the riots, would be "unhelpful". ...