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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

, Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

everything it had at the final showdown: the best creative talent, the most original media planning ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

customers through our own channels, as well as through our social media channels. How have you invested ... is the Sheraton consumer profile and how do you communicate to your customers? We call them the social ... the semi-private meeting space. We are actively promoting the Link@Sheraton, our social hub, which gives ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

on Facebook helped BA drive a different audience that it needed through social media. "And it allowed us ... Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

London until 21 June. The marketing effort will have a heavy presence on London Underground. Media buying ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

By Marc Sands, Director of audiences and media, Tate, 02 May 12, 12:00

Apart from my gut instinct, my secret work weapon is to set up an audience panel.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Mr & Mrs Smith adds hotel sub-brands

By Nicola Clark, 01 May 12, 08:30

and digital and social platforms for the brand. You cannot build a brand through advertising, it is about building advocacy. It is vital to bond with people, and social is an important way to build ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

turbulent four-year stint as chief executive of Guardian Media Group (GMG), McCall is bedding in a strategy ... Planner, rising to chief executive, Guardian Media Group (1986-2010) Non-executive director, New ...