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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

Wang, the social-media platform's UK boss. ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

catalyst for organisational change. How will the social economy change business? Olander: When you look at the monetisation of social media, I don't think the model has been cracked. We see ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

media channels", claiming too many businesses are failing to add value through digital platforms. ... 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... ; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ... marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the Coalitions ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...