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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand ... The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ... phrases including, "Get home straight" and "too much makes the going soft", ending with the strapline, "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...

VIDEO: What did Starbucks customers think of its free latte offer?

By Sarah Johnson, 14 March 12, 01:15

already today. Regular customer Alex, who didn't order a latte because he doesn t drink milk, said ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

Skip to table When I watch this Britvic ad, I can't quite work out whether it is intended to persuade me to buy more soft drinks or convince me that it has a social mission. The link between 'packs ... the soft drinks, but it's kids who play in the parks. These kids are post-millennials, so they have ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

to anticipate drinking the lager. The scene then changes to show the couple entering a bar to meet their friends and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 01:07

takes a sip of Coke Zero, a beautiful woman turns up in a car and a tool kit, and as he drinks further ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS ... to Wednesdays. It highlights that regularly drinking around two large glasses of wine or two strong pints ... , such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low ...

Heineken rolls out responsible drinking digital campaign

By Sarah Shearman, 12 December 11, 11:38

Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas ... advantage of all the opportunities the night offers and opting to drink water rather than beer. It closes ... that drinking responsibly can be aspirational." Heineken rolled out its global ad campaign, which introduced the strapline "Open Your World", to the UK in April. Last week, the drinks maker upped its investment ...