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Branson-shaped ice cubes take off on selected Virgin flights

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 12:03

The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

by giving away free meerkat soft toys, based on various characters in the popular ads, including Aleksandr. ... they saved with the bank. In December 2009, the Aleksandr soft toys were due to go on sales exclusively ...

Revolution publishes vodka calendar to showcase online shop

By Loulla-Mae Eleftheriou-Smith, 19 November 10, 09:56

The vodka shop, Revolutionvodkashop.com , developed by agency Ripple Effect, goes live this week and enables customers to buy gift vouchers to spend on food, drinks and parties at the vodka bars ... at Revolution, so if customers come into one of our bars the chances are they'll be served a drink by one ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

, is closing. INNOCENT DRINKS Innocent returned to our screens this year, after a period of instability ... German herbal drink been so popular. JOHN LEWIS Over the past year John Lewis' profits have risen ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

campaign aimed at persuading young people to drink responsibly. ... the ill effects of their drinking. Tips include: eating before drinking; pacing alcoholic drinks with water or soft drinks; and looking after mates. The campaign specifically targets young adults who end ... is run in partnership with more than 40 companies from across the drinks industry including Diageo ...

Sector insight: Champagne and sparkling wine

By Jane Bainbridge, 13 April 10, 03:15

broader trends mean alcohol consumption in the UK is declining, in-home drinking is gaining at the expense of the on-trade; wine, sparkling wine and Champagne are all cheaper to drink at home, so benefit from ...

Sector Insight: Coffee

By Jane Bainbridge, 30 March 10, 12:00

increased, and this is having a knock-on effect on the brew we choose to drink at home. While many food and drink producers have felt the pinch as shoppers rein in their grocery budget, the premium end of the market has continued to perform strongly in the coffee sector. So, although out-of-home coffee drinking ...