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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

should 'add to and complement' the existing support infrastructure, rather than replace it. Drinks ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

Jagermeister

22 May 12, 12:00

of the region, where herbal liqueur was a frequent post-hunt drink. On the label, Mast placed the first ... of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ... of wily distributors Sydney Frank Importing. Godfather to many a premium drink, including Grey Goose ...