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Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ... and focus on sports with links to drinking occasions. ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

-Bru: Steamy Windows The tongue-in-cheek ad for the Scottish fizzy drink illustrates how it gives people ...

Brand barometer: Gorillaz for Converse viral ad reviewed

16 March 12, 09:00

to "round up" their mates for a St Patrick'a Day drink. We see a sheepdog herding men to the pub, past ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

with the 'soft sell'? We don't. 'Sell' doesn't play the role it used to. It is about telling a story ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

him this season. Instead, pointing to the Olympics, he claimed that the soft-drink giant wanted more ... the show after using the 3000 he reportedly earned from appearing in the spot to pay for drink and drugs ... was fined 25,000 for his role in a high-profile binge-drinking session. Tindall, who married the Queen ...