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Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled out a Winter Edition ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

customers who we believe will find this most attractive. We ve had the soft launch and then in June we'll do ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

was soft-launched on Friday (27 April) and is now being pushed out to customers. Sainsbury ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

in the milkshake category", Kramer said, as they bought into the brand as children and have continued to drink ...

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 12:48

Glaceau's brand ambassador, singer Jesse J, will lend her hairstyle to promotional packs of the drink, while marketing activity will aim to boost awareness of the brand's position as a "worldwide partner and best mate" of the London 2012 Games. The on-pack promotion is supported by digital, press ...