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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

By Tash Whitmey, EHS 4D, 24 January 12, 08:00

free beer at half time. It should send the fan a message afterwards to check they enjoyed the drink ...

Southern Comfort brings brand character to Facebook

By Sarah Shearman, 20 January 12, 09:12

to the account in May last year , as part of the drinks maker's plans to appear more relevant through digital ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

, the soft-drinks manufacturer is returning to Super Bowl advertising with a spot that will star the show ... of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...

Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 01:31

to expand its marketing strategy to Innocent Drinks, kicking off with the revival of the brand's summer ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

the opportunity, the medium will attract new brands. This is partly because times are tough and rate-cards soft ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

By Ryan Newey, Co-founder, Fold7, 08 June 11, 12:00

of enjoying them without the step-by-step, twist, lick, show, dunk, eat, drink methodology. We've been ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

DRINKS Persuading consumers to part with almost 2 for a smoothie in the recession is a tough ...

Coca-Cola to relaunch Coke Zone online loyalty scheme

By Sarah Shearman, 19 January 11, 09:30

The soft drinks company has hired LBi to handle the redesign of the online hub for Coca-Cola, Diet Coke and Coke Zero, following a pitch against Dare. The digital agency will be responsible for all content on the Coke Zone site, which is intended to boost consumption of Coca-Cola products among young ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its ... control the amount of squash children pour into drinks. ...

Government looks to brands to fund £250m health scheme

By Gemma Charles, 01 December 10, 09:45

The plan, unveiled as part of the Public Health White Paper, will see five million Change4Life-branded vouchers distributed through supermarkets, doctors' surgeries and newspapers, which can be exchanged for reduced-rate gym and swimming sessions, and healthy food and drink. To redeem the vouchers, consumers ...