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John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand ... The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ... phrases including, "Get home straight" and "too much makes the going soft", ending with the strapline, "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

in the franchise, 'Skyfall', by adding Heineken to his drinking repertoire. ... Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In Bond's 50-year history, there are numerous references to Bond enjoying a beer in both Ian Fleming ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

-Bru: Steamy Windows The tongue-in-cheek ad for the Scottish fizzy drink illustrates how it gives people ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...

Brand barometer: Gorillaz for Converse viral ad reviewed

16 March 12, 09:00

to "round up" their mates for a St Patrick'a Day drink. We see a sheepdog herding men to the pub, past ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

in the milkshake category", Kramer said, as they bought into the brand as children and have continued to drink ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

to anticipate drinking the lager. The scene then changes to show the couple entering a bar to meet their friends and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...

Foster's Gold to get £7.5m marketing boost

By Gemma Charles, 20 February 12, 09:01

.8% ABV aimed at tapping into mixed-sex drinking occasions. Since launch, it has sold 33 million bottles ...

Vimto shifts marketing spend with increased digital investment

By Sarah Shearman, 07 February 12, 08:30

The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting teenagers with its ready-to-drink products and mothers with its range of cordials. It has appointed agency Lean Mean Fighting Machine to handle the digital strategy and creative. Vimto plans ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS ... to Wednesdays. It highlights that regularly drinking around two large glasses of wine or two strong pints ... , such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low ...