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Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

-inch subs and a medium drink. She declines to provide sales figures but says the promotion has generated ...

Helm exits Mars for consultancy work

By John Reyolds, 18 January 12, 08:00

conscious brand. Before that, he was marketing director at Innocent Drinks, from January 2007 to June ...

Diageo backs Jeremiah Weed bourbon-flavoured brews

By Matthew Chapman, 10 January 12, 08:00

The company is backing the 4% ABV bottled beer as part of its strategy to extend into new drinks sectors. It is believed initial activity will focus on experiential work intended to appeal to young men. Marketing agency Johnny Fearless will carry out the work. Diageo launched the Jeremiah Weed Root Brew ...

UKTV hires ex-PepsiCo marketer Michaelides

By Maisie McCabe, 06 December 11, 08:30

across its juice drinks and Walkers Crisps divisions, before taking the role of marketing and innovation ...

HMV launches online movie rental service

By Sarah Shearman, 24 November 11, 09:16

The hmvon-demand service, which is powered by white-label digital movie service FilmFlex, will soft launch this week, with the service promoted through its hmv.com site and to its two million reward scheme members. The service will initially be available on the PC, but the retailer is looking ...

Starbucks enters juice market with $30m acquisition

By John Reynolds, 11 November 11, 09:05

into the growing demand for healthy food and drink. ... Evolution Fresh sells premium fruit juices, fresh-cut vegetables, gourmet soups and salsas. One of its key selling points is that Evolution Fresh peels, presses and squeezes its own raw fruits and vegetables when making its products. Its drinks include organic ginger limeade and tangerine juice ...

Diageo to fund education about alcohol and pregnancy

By Arif Durrani, 13 June 11, 09:38

Diageo, home to drinks brands Guinness, Baileys and Smirnoff, has announced plans to fund a ... women over the next three years to make an informed decision about drinking during their pregnancy ...

This Water in temperature-activated promotion

By Loulla-Mae Eleftheriou-Smith, 06 June 11, 10:16

the next four weeks, and is introducing a new Innocent drink for kids. ... , is pushing its children's and family ranges with a new drink and a family cookbook. This Water and Innocent are both owned by Fresh Trading. The "juicy drink" for kids has been created after a tie-up with Mumsnet earlier in the year and a subsequent marketing drive in March directed at mothers . The drink ...

WKD rolls out new purple variant

By Katherine Levy, 22 April 11, 09:00

Drinks brand WKD has launched a limited edition variant of its flavoured vodka pre-mixed drink. ... ". It is the first new product in the brand's ready-to-drink range since the launch of the WKD Red cherry variant in 2006. The range also includes Blue and Iron Brew. The latest drink will initially run as a limited ... , the Beverage Brands-owned alcopop drink launched a tongue-in-cheek social media campaign created by Elvis ...