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Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

drinks. Ian Cranna, Starbucks UK and Ireland vice-president of marketing, said: "The campaign was our ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

-Bru: Steamy Windows The tongue-in-cheek ad for the Scottish fizzy drink illustrates how it gives people ...

Pepsi enters top 10 grocery brands but Coke still number one

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 11:17

popular take-home brand in its 2012 Soft Drinks Report, growing 7% in value to 1.1bn , while Pepsi came ...

Carbonated drinks dominate in recessionary climate, says Britvic

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 08:44

Carbonated drinks are dominating the soft-drinks category as the recession causes consumers ... Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade ... of soft drinks increased 4% by value to 9.7bn, with a volume increase of 1%. The take-home channel ...

Brand barometer: Gorillaz for Converse viral ad reviewed

16 March 12, 09:00

to "round up" their mates for a St Patrick'a Day drink. We see a sheepdog herding men to the pub, past ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

Skip to table When I watch this Britvic ad, I can't quite work out whether it is intended to persuade me to buy more soft drinks or convince me that it has a social mission. The link between 'packs ... the soft drinks, but it's kids who play in the parks. These kids are post-millennials, so they have ...

Brand barometer: Social media performance of Starbucks

By Gemma Charles, Public Affairs Editor, Marketing, 09 March 12, 12:00

NOVEMBER Starbucks launched an augmented-reality app for its festive red cups. DECEMBER Starbucks China partnered Jiepang, attracting 30,000 check-ins and a free drinks upgrade to consumers the week before Christmas. JANUARY Starbucks brought mobile payments to the UK along ...

Brand barometer: Social media performance of Smirnoff

By Gemma Charles, 17 February 12, 12:00

. JANUARY A Facebook GB post against drink-driving - 'there's dumber things, but it's a short list' - went ...

Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

, Twitter followers and YouTube video views. The drinks brand had 38.9 million Facebook fans, half ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes ... , predicted that by volume, 75% of the drinks the company sells at the Games will be low or no ...