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High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

-biggest soft drinks category ... , and is now worth 791.8m, making it the UK's third biggest soft-drinks category, according to the 'Britvic Soft Drinks Report 2012'. Growth driver With existing consumers also purchasing energy drinks ... The energy-drinks sector has recorded a period of sustained growth, with brands pumping out one ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta. ... The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ... will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand ... The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ... phrases including, "Get home straight" and "too much makes the going soft", ending with the strapline, "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural ... with the drinks industry for good measure. Worse, it may not work - for no sooner does the PM abandon one ... frequently binge-drink. The report is peppered with oxymorons that offer a fascinating insight ... intoxication'. What is striking is the calm consideration of where, what, and how much to drink - whether ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year. ... , with drinks brands mostly making the case against the proposals. Prime Minister David Cameron said: "When ... , it must not penalise the vast majority who drink responsibly, or unfairly burden businesses ... professionals were drinking more heavily and more regularly than young adults. The Wine and Spirit Trade ...

Starbucks enters energy drinks market with green coffee

By Sarah Shearman, 22 March 12, 08:50

Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green ... -through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market in the UK increased by 17% in value to 791.8m overall . Red Bull, the energy drink, showed the biggest ...

Carbonated drinks dominate in recessionary climate, says Britvic

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 08:44

Carbonated drinks are dominating the soft-drinks category as the recession causes consumers ... Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade ... of soft drinks increased 4% by value to 9.7bn, with a volume increase of 1%. The take-home channel ...

Brand Manager of the Week: Jenni Morgan, single-serve trade marketing manager, Mars Drinks

14 February 12, 12:00

Describe yourself in three words. Hard-working, passionate, enthusiastic. What would you be if you weren't a brand manager? If money and skills were no object, I'd love to race Formula One ca...

Drinks body launches campaign for responsible alcohol marketing

By Sarah Shearman, 13 February 12, 01:20

The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo ... on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ... , lobbying groups have accused drinks brands of using social media to target young consumers. Last ...