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John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand ... The campaign marks the first time the Heineken-owned brand has run responsible drinking messages ... phrases including, "Get home straight" and "too much makes the going soft", ending with the strapline, "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...

Innocent introduces smaller smoothie bottles

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 09:05

shareholder Coca-Cola by introducing a new size. The soft drink giant introduced a 375ml "pocket ...

John Lewis to open dedicated Olympic shops

By John Reynolds, 10 April 12, 12:56

of the tie-up, the John Lewis will supply the Olympic site in Stratford with furniture and soft furnishings ...

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

in the franchise, 'Skyfall', by adding Heineken to his drinking repertoire. ... Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In Bond's 50-year history, there are numerous references to Bond enjoying a beer in both Ian Fleming ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

-Bru: Steamy Windows The tongue-in-cheek ad for the Scottish fizzy drink illustrates how it gives people ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

campaigns were based on 'poor insight and had very soft outcome measures'. 'Government was so bad ...

Pepsi enters top 10 grocery brands but Coke still number one

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 11:17

popular take-home brand in its 2012 Soft Drinks Report, growing 7% in value to 1.1bn , while Pepsi came ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural ... with the drinks industry for good measure. Worse, it may not work - for no sooner does the PM abandon one ... frequently binge-drink. The report is peppered with oxymorons that offer a fascinating insight ... intoxication'. What is striking is the calm consideration of where, what, and how much to drink - whether ...