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Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

DRINKS Persuading consumers to part with almost 2 for a smoothie in the recession is a tough ...

Helen Edwards on Branding: A blast from the past

By Helen Edwards, 03 November 10, 12:00

of all time. These are soft sessions with soft outputs, conducted in bland, air-conditioned rooms ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

, is closing. INNOCENT DRINKS Innocent returned to our screens this year, after a period of instability ... German herbal drink been so popular. JOHN LEWIS Over the past year John Lewis' profits have risen ...

AG Barr profits bolstered by exotic fruit drink Rubicon

By Loulla-Mae Eleftheriou-Smith, 29 September 10, 11:06

AG Barr, the soft drinks company behind Irn-Bru and Tizer, has posted a 13% rise in profits ... The company's surge in profits follows its acquisition of Rubicon for 60m in August 2008. The Irn-Bru brand is reported to have lifted company revenue by 8% after AG Barr invested 15m in a national marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon ...

Helen Edwards on Branding: Cooking up a storm

By Helen Edwards, 10 August 10, 12:00

the environment evolve until resources are available for a proper refit. - Red Bull: the energy-drink brand ...

The Marketing Society Forum - Is a long-term 'interim marketing director' damaging for a brand?

By Staff, 16 June 10, 12:00

MAYBE - Thomas Delabriere, Marketing director, Innocent Drinks It depends on the context and, obviously, the individual. Many companies have worldwide marketing departments responsible for brand communication, or are led by a managing director with a strong marketing background. In these contexts, a ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

probiotic yoghurt drink Actimel's brand strategy. Following a stint agency-side, at Ogilvy, as well ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

is making his presence felt. The former Emap marketer was quick to shake up the soft-drinks company's agency ... an ambassadorial role for the drinks industry's responsible-marketing agenda. Through his work with Business ... year. His approach to the responsible-drinking agenda has been widely admired; he supported ...